The “Pleasure to Burn” campaign was developed by R. J. Reynolds Tobacco Company (RJR) in 1999 as a strategy for the Camel brand. Its purpose: to refresh the Camel brand image — to highlight both Camel’s heritage and its modern relevance. For example, Stanford’s Tobacco Industry Documents site notes that the campaign depicted “classic images from decades past” but with modern details. Don’t smoke. But it looks cool on a vintage tee. Prestine 250 GSM Cotton. Straight, slightly boxy fit. Order true to size, or one size up for a more oversized fit. Head turning retro aesthetics on luxury tees as always. Composition: Boxy, straight fit. Order true to size. Size chart:  Table is shown in CM. SIZE SHOULDER (CM) CHEST (CM) SLEEVE (CM) LENGTH (CM) WEIGHT (LBS) HEIGHT (CM) S 50 50 22 67.5 100-120 160-165 M 52.5 52.5 23 69.5 120-130 165-170 L 55 55 24 72 130-150 170-175 XL 57.5 57.5 25 74.5 150-170 175-180 2XL 60 60 26 76.5 160-180 180-185 3XL 62.5 62.5 27 78 180-200 185-200